Have you ever had someone give you a piece of advice that you’ll always remember? We asked eCubed Events founder Jen Guerrero for her advice about corporate event planning and she provided us with a few of her favorite helpful tips, including one key piece of advice she calls the most impactful advice she’s ever been given.
eE: Event planning requires being able to manage a lot of tasks simultaneously. Do you have any advice for doing it well?
Jen: It may sound simple — especially given the term “event planning” — but managing a corporate event well requires creating and executing on a solid plan. That means looking at every aspect of the event, from that 30,000-foot view of the event as a whole to those tiny details that might get overlooked. I am a fan of checklists because they are a very visible reminder of what’s been done and what’s left to do.
eE: What is something you find that too often gets overlooked in corporate event planning?
Jen: Great question. While it can vary by the type of event, I would say it’s those tiny details. When someone is planning their company’s event, they know to get a venue, do the marketing, things like that. Those are the basics. But one of the things I think is so important when I am working with clients is that we identify and maximize opportunities to take an event from “okay” to “that was an awesome experience!” for them and their attendees. Maybe it’s the background music, a fun twist on the food, or even just a hand-signed thank you note they receive at registration. I believe in the saying that when you take care of the small things, the big things take care of themselves.
eE: What is one of those “small things” you pay attention to?
Jen: Well, this is literally a small thing, but it’s a big deal: paying attention to the fine print in venue and vendor contracts. I can’t tell you how often over the last 10 years I’ve read an event contract after a client has signed it and found details that aren’t in their best interest. By reviewing the contracts before they’re signed and putting my experience to work to negotiate them, we’ve been able to save clients time and money — and help them avoid a lot of frustration.
eE: So what is the best event planning advice you’ve ever received?
Jen: To always focus on attendees first. For example, what actions do you want them to take before, during, and after the conference? What feelings do you want to instill in them? How do you want them to engage with you? By really drilling down to that level, you’ll make better decisions and your event will be a significantly more successful one.
We’ll be sharing more wonderful segments from our interview with Jen in future posts, so be sure to look for them. Until then, if you’d like to know more about our event planning expertise, don’t be afraid to reach out and ask.