We’re sharing the event planning process eCubed Events uses to make sure every tradeshow, sales meeting, conference or other important business occasion is a success. In the last post, we talked about why it’s important to begin every plan by identifying key stakeholders. Now we’ll address the second step.
Step 2: Understand Where You’ve Been and Where You’re Going
If you’ve ever read Alice in Wonderland, you’re probably familiar with a conversation held between Alice and the Cheshire Cat. She comes to a fork in the road and asks the Cheshire Cat which road to take. He then tells her that if she doesn’t know where she wants to go, it doesn’t much matter which road she takes.
There is a lesson in this fictional exchange — especially as it applies to business event planning: you need to know the end goal in order to achieve it.
Establishing that end goal, however, begins by looking back. In short, you’ll want to take a good look at where you’ve been and identify where you want to go.
During this step, we conduct interviews and evaluate data and materials from past events. We comb through past registration reports and assess event pricing to determine when and how attendees were most likely to register. We also analyze the contracts from your previous events to see if there are important clauses we should include in the new documents. In short, we want to know those things that were most successful…as well as opportunities for improvement.
Once we know as much as possible about your previous events, we can combine that information with what we learned in Step 1. That allows us to establish well-defined event goals as well as identify ways to excite stakeholders and attendees about the event ahead.
Intrigued so far? Be sure to look for our next post, where we’ll be taking on Step 3 in our signature event planning process.